Insights

41% OF MARKETERS DON'T TRACK ROI

by Mellissa Flowerdew-Clarke
Published in Research & Insight

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  • SDL Web 8.5: NEW FEATURES

    SDL Web enables web content management teamed with digital media management, targeting, testing, personalisation and localisation, all housed within a modern architecture. Available as an on-premise, hybrid and cloud solution, Web 8.5 is strong contender for modernising the customer experience and ...

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  • 73% of Marketers say Personalisation is a Top Priority

    Recent analysis by MarketingProfs has discovered that 90% of Forbes Global 500 executives believe that improving the customer experience will be the key battleground this year. Nearly two thirds of marketers see personalisation as the key weapon to win this battle, with 73% stating that they ‘must’ ...

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  • Forrester Wave Q1 2017

    Independent technology market research company Forrester Research has release its latest web content management analysis for Q1 2017.

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  • Why Gizmo reminds me of BB's Content Delivery Framework

    I’m the type of person who counts Die Hard as a Christmas film and who finds Miracle on 34th Street so sweet that it makes me feel physically sick. So it may come as no surprise that last night, as I settled down with a mince pie, I flicked on one of my favourite, festive flicks: Gremlins.

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  • Siri, Cortana and Alexa: One step away from humanoid robotics?

    For decades, writers and directors have been creating worlds where humans and robots coexist in society. From Fritz Lang to Philip K Dick to JJ Abrams, we've long been entertained by these visions of a dystopian future, that leave us wondering whether the plotlines could ever become a reality and, ...

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  • The Future of Interaction (According to the Web Summit)

    At this year’s Web Summit, there was no shortage of great speakers, each sharing their own unique experiences and knowledge across a wide range of topics. There were a few distinct themes that ran through the summit with the most interesting, in my opinion, being the ‘future of interaction’.

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  • Driverless Cars: From Fantasy to Reality 

    This year's enhancements to Tesla’s Autopilot system, coupled with the company’s statement that all of their future cars will be fitted with self-driving capabilities, could make 2016 the tipping-point for driverless cars becoming a reality.  

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  • The future of robotics: utopia or dystopia?

    From Frankenstein to Ex-Machina, we’ve long been fascinated by the idea of scientifically creating life-forms that not only look like us, but can also think like us, with the ultimate goal of developing emotional intelligence.

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  • How interpreting emotions can deliver powerful personalisation

    We live in an increasingly personalised digital world. Most applications we log in to on a daily basis not only know who we are, but also know the things we like, our hobbies, interests and past purchases. I’m sure you have all experienced Facebook recommending content to you based on what your ...

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  • SDL Unveils Global Content Management Solutions in the Cloud

    SDL has announced two solutions for managing the complete global content lifecycle from creation through translation and delivery. The two revolutionary offerings, SDL Global Digital Experience Solution™ and SDL Global Knowledge Delivery Solution™, combine best-in-class content management and ...

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  • The UX Challenge of Localisation

    Rapid advances in technology and increasing competitiveness in the digital sphere have led enterprises to focus a lot more time and budget on the user experience and interface of their digital estate. There are now entire internal teams and external agencies that spend all of their time thinking ...

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  • Short form, High volume: a content marketing shift?

    Could producing a high volume of short-form content actually be a better strategy than creating painstaking, in-depth, long-form content?

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