BB hosts Human-Centered Design workshop

Last night, Building Blocks played host to an intensive, Human- Centered Design workshop, facilitated by Colin Preston, Creative Lead and Experience Design professional.

The well-attended event included delegates from multiple disciplines, including graphic designers, UX professionals, developers and digital project managers.


The delegates worked in small groups and set the challenge of ‘how can we design a better commute?’ The HCD process was then followed:

  • Plan: team members were interviewed to find out their commute likes/dislikes.
  • Analyse: research was reviewed to identify key overarching themes and points of interest.
  • Design: the ‘Crazy 8’ technique was used to plan different design solutions to solve the users’ problems/needs, before picking a winner to further detail out.
  • Test and Refine: ideas were shared with the wider group for feedback.

Idead generated

The groups came with some fantastic ideas, including:

  • an eco-friendly version of Uber, for people wishing to journey in a vehicle with lower carbon emissions;
  • a  children-friendly app that provides both fun and educational games and stories in relation to the journey and the places you pass through;
  • a ‘personal co-pilot’ which hooks up to your wearable tech, to monitor and adjust temperature control/music to suit stress levels, as well as suggest coffee breaks, based on the traffic ahead;
  • a seat locator app which tells exactly which seats are reserved/free on your train.



What is Human-Centered Design?

Human- Centered design is a creative approach to problem solving developed by It’s a process that starts with the people you’re designing for, and ends with new solutions that are tailor-made to suit their needs.

It is all about building a deep empathy with the people you’re designing for - generating tons of ideas; building a bunch of prototypes; sharing what you’ve made with the people you’re designing for; and eventually putting your innovative new solution out in the world.

Any questions?

If you need more information or have any questions just get in touch and we'd be happy to answer them for you.