Celebrity Cruises website shortlisted for Prolific North award

Building Blocks and Celebrity Cruises have been shortlisted for the Website of the Year Prolific North Award for the celebritycruises.ie site. 

Celebrity Cruises’ fleet of eleven award-winning ships have set the worldwide standard for modern, luxurious cruise travel with their high quality, contemporary design and exceptional levels of service.

In 2014, Celebrity undertook a digital project to improve the mobile journey on the website, increase conversion, and deliver a positive brand experience in line with its ‘modern luxury’ values. 

Building Blocks designed and built a visually stunning, responsive website which fulfilled all of Celebrity's objectives. Since its launch, online revenue has increased 226%, unique visits are up by 650% and mobile bounce rates have decreased by 35%. Customer feedback has been extremley positive, too:

"I've visited the site on a tablet previously and felt that it was much improved this time – it's much easier to use on a tablet now."
- Mr Carroll 15nt Caribbean for Oct 2015

Absolutely brilliant page  - one of the best cruise ship pages I have seen.
 - Itinerary search page

Now that’s what I’m talking about…totally engaging.
 - Itinerary search page

Oh, wow. The images look fantastic…I love that the text is large and easy to read.
 - Itinerary search page

The task is extremely easy to complete.
 - ‘Find your perfect cruise’ page

With results this positive, there was only one category that deserved an entry in this year's Prolific North Award - Website of the Year.  We wish everyone involved in the project the best of luck. 

 

Any questions?

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