SDL CX Summit Wrap-up

A week ago today we were at the Langham Hotel in London, preparing for a host of Customer Experience Management talks, courtesy of SDL.

The event was a great success, very well turned-out, structured and the presentations extremely well received. My personal favourite being Robert Rose’s view on Content, Context & Chaos; where he talked about organisations aligning departmental silos to create better, more efficient and more contextual content.

That is of course, with the exception of our very own Jonathan and Bill’s presentation on content fitness. Taking the concept of sporting preparation and translating it into the world of digital operations.

What is your content management fitness program?

If you don’t plan, don’t prepare and don’t execute like an Olympic athlete, it’s likely you won’t make the podium. Leading athletes align their nutritional plans, exercise regimes and race calendars - without that, they simply would not succeed.

Business operations should be no different; advanced planning and harmonisation between Marketing and IT (and other departments) will help to reduce costs, increase marketing throughput and ensure that technology is consistent and working for the organisation. Deploying teamwork to achieve strategic goals is a must.

If you would like us to come and deliver the presentation personally for your digital team, please drop me a line at

The evening

The evening hospitalities at the Tower of London also went down a treat, with a tour of the Tower given by a comedic Beefeater – the most surprising part perhaps being that one of our own Building Blocks colleagues fell for the ‘severance pay’ quip.

And who could forget the London Routemaster buses, which despite turning up late (and almost sending myself and Adam into a nervous breakdown getting the tickets and pens distributed) got everybody to the Tower safely and on time for the tour.

Then we have the prize draw, which we used to form part of the on-bus experience. Who’d have thought that so many people wanted a free iPad Mini (including Dame Kelly Holmes – pictured below)?

building-blocks-bus kelly-holmes

And the winner is...

The moment you have all been waiting for, I know, is to find out who the proud owner of the new iPad Mini is…

Well we’re not going to keep you any longer, we did the draw in our office earlier today and the lucky person is Jo Smith of Halfords.

Congratulations Jo, your new iPad Mini will be with you shortly!

Get in touch

If you would like us to come and talk to you about running global digital operations, integrating technology tools to achieve business goals or bringing multi-channel digital experiences to life, get in touch.

Any questions?

If you need more information or have any questions just get in touch and we'd be happy to answer them for you.